PR in Archaeology!

Hello again good people....
This is an update from the last post. Well today I'll be based on what I learnt on how PR works in the department of Archaeology. First you may need an insight of what really archaeology is. This is the study of of human history and prehistory through the excavation of sites and the analysis of physical remains.

Well from the office I have learnt that archaeology is culture, it involves communities as the sites that are discovered are located or maybe located in areas where the people live. So here will come where PR and archaeology work together, as the management of the National Museum discover a site, they need to consult the public and let them know about the place and ask for permission from the headmen to conserve the site.


And again I have learnt that the office here works together again with the community through partnerships in conservation of these sites. What the National Museum has done is that they came up with some campaign programs that the community can join in order to be part of the conservation and some that can help them make money. for example they have a campaign called "Adopt A Monument".

 The "adopt a monument campaign" is a partnership program for sustainable involvement and participation of the members of the public, Non Governmental Organisations (NGOs), and business community in the management and conservation of Botswana's cultural and natural heritage sites.  "Adopt a Monument" is an innovation derived from the vision and mission statements of the Botswana National Museum, which are based on the Nation's Vision 2016 of preserving and presenting cultural heritage towards a "united and proud nation". Based on the Botswana National Museum objective of increasing public participation in cultural development and preservation, this campaign is an opportunity for concerned persons, proactive citizens and institutions to affect destiny by taking active part in conserving Botswana's cultural and natural heritage resources.


The other thing I have learnt is that they work with all their key publics, workers, government, community and all the stakeholders, like partnering with other companies to help conserve Botswana. Not only that but they also have other private sponsors who they work with. And a good communication is kept, because from time to time there is an update of what is going on in the Museum that the stakeholders need to know. This was achieved through phone calls and meetings. yeah well the good thing here is that the interns were the ones communicating with these people and we were actually attending real meetings with our bosses.


So i'd say I really have learnt a lot in this department! Guys stay tunde ;-) I still gut a looot!! xx